About a month ago, I entered a competition for "promoting breastfeeding in the Community Setting" and sat down for a day creating a poster. I had my brief. I had to include the WHO points for breastfeeding inclusive community settings. So I created my work of art. I was actually really delighted with the outcome. It was just how I wanted it to be. I didn't win the competition. They gave me "Highly Commended". Another nurse did a photo of a mum and baby and superimposed a template of a jigsaw. Her thing was " there are so many pieces to the breastfeeding jigsaw". I guess it was a pretty clever concept. She won. But I must say, I'm getting so sick of seeing pictures of babies sucking on breasts. They are becoming so generic as a health promotion / advertising idea. There are so many more insightful ideas. Advertising that sticks in your mind is never boring or expected. The president of the Australian BreastFeeding Branch in Sydney brought along some great photgraphs with poignant satements. I picked one to bring back to the HCHC with a picture of a chubby baby's foot as the feature. "Breast feeding. It leaves no footprint". It was simple. It was gorgeous. The pale white foot on the verdant green grass. Beautiful. Let's see no more breastfeeding posters with breasts and babies. So Passe! You can see the baby jigsaw one in the background. If you look closely, you can see that the baby is not properly positioned on the breast. That mum's going to have sore nipples!
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